Fords

Since beginning in 1928, Fords became renowned for developing the first machine to produce foil closures for returnable glass milk bottles. They work alongside the largest global brands to design, develop and engineer everything from the bottles, cartons and jars to the machines that seal the products.

The Challenge

To develop a new brand that builds upon Fords reputation and heritage, and affirms them as a leading innovator and key influencer in sustainability, product innovation, packaging, technology & engineering solutions.

Process

We worked closely with the Fords team and learnt about how they work and how they can influence almost every aspect of the packaging life-cycle. Their aspirations to widen the brand offering to become the go-to consultancy and supplier of new product design, production evolution and marketing services. The ambition was clear – set a new standard for product sustainability & innovation.

The identity reflects the company’s specialism in product design as well as technical ability and carries the brand’s dna though to every touch point. It is robust and utilitarian yet delicate and approachable.