Invivo Analytics

Turning data into discovery

Invivo revolutionises preclinical imaging with automated analysis, slashing variability, bias, and manual work. Boosting throughput and reproducibility, their products dramatically reduce costs and manpower.

They needed a brand identity that could depict their unique methodology and demonstrate their technical model that looked fresh and compelling to investors, as well as scale with the business as it grows.


+400% website visitor increase

+250% senior employee increase

Positive feedback and adoption



"This cohesive identity now permeates our entire product spectrum, encompassing both hardware and software solutions. Ascend facilitated this transformation with utmost efficiency, optimizing costs without compromising output." – Neal Parags Founder & CEO

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With the identity system based on the "X" icon, we developed a variety of animated assets to illustrate the Invivo platform in a clear, visual manner. Colors were selected from various scan types to reflect the product's fundamental functionality. We chose the typeface GT Planner by Grille Type for its gentle geometry and technical aesthetic.

11 – Socials

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17 – Packaging
19 – Conference

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15 – Guidelines