Museum of Freemasonry

Freemasonry in England is well over 300 years old. Boasting members from Mozart to Sir Winston Churchill, it has always been shrouded in mystery and deeply misunderstood. From its home inside the United Grand Lodge of England in Covent Garden, The Museum of Freemasonry – part of London’s prestigious Museum Mile group – delivers a unique insight into what is undoubtedly one of the most fascinating and misunderstood associations in the world. 

Customised typeface
A rich symbolic language has been a part of Freemasonry for the entirety of its 300 year history. In response we created a customised typeface, which draws from this graphic language without replicating it directly. In this way we were able to evoke and celebrate Masonic symbolism without misappropriating it.

Insight & Strategy
At the very core of Freemasonry are the principles of geometry and unity. Using this as a basis, we created an enigmatic and intriguing mark which combines sacred geometry and the letterforms ‘M.O.F’. Building on this approach we created a complete graphic identity system which delivers the core messages whilst hinting at the fascinating and rich underlying history of the organisation. 

Insight & Strategy
At the very core of Freemasonry are the principles of geometry and unity. Using this as a basis, we created an enigmatic and intriguing mark which combines sacred geometry and the letterforms ‘M.O.F’. Building on this approach we created a complete graphic identity system which delivers the core messages whilst hinting at the fascinating and rich underlying history of the organisation.