United Nations

This was a full naming and rebrand project for a significant division of the UN, formerly known as S.T.A.I.T.

Ascend Studio worked closely with key department figures in Geneva to provide a new brand, identity platform and responsive website as part of a strategic worldwide communications roll-out.

The new logo references the continuous, connected stream of support provided "peer to peer" by the division into disaster zones across the world, as part of emergency humanitarian relief efforts.