Sterling Yachting

Sterling Yachting deliver impeccable, bespoke yachting experiences across the world. They required a brand that reflects the understated luxury that high net worth clients, both young and old, have come to expect, as well as a communication platform that will express their affinity with global travel and destination insight.

We developed the central theme 'Every day is a new adventure’ - with the logo representing the view into the horizon from the front of a yacht, presented in a porthole format. The idea emphasises the spirit of adventure, exploration and sense of freedom that is almost unique to the precious time spent onboard a luxury yacht.

The identity system includes nautical touches as well as layered ‘waves’ of content that help to deliver a sense of serenity and luxury along with a serene colour palette inspired by the environment.